Free Family Film Festival a Regal idea for family fun

Summertime can be hot, humid and sometimes rainy and many parents aren't sure how to keep their kids occupied when there is no fun in the sun.

Regal Cinema Bell Tower 20 is hosting a Free Family Film Festival to help parents left scratching their heads as to fun activities for children.

As part of the festival, the cinema will be showing "Arctic Tale" and "Night at the Museum" on July 29 through 31.

"It's a program that we've held for a number of years and view it as a way for our theaters to be part of the community," said Russ Nunley, spokesperson for Regal Cinemas. "We are growing the next generations of moviegoers."

Moviegoers can be of any age though and everyone is invited to attend the free festival and spend some extra time with their family.

"We put together a schedule that offers G-rated and PG-rated movies that cater to everyone, even the grandparents and grandkids who want to be together," said Nunley about the first come, first serve festival. "We want every child to enjoy the big-screen experience and for some of these kids, it's their first visit."

Most Regal Cinemas are offering the film festival and the movies are rotated from theater to theater throughout the festival.

"We want to give back and we cover the costs because we've always seen an extremely strong response to our movie festivals," he said.