Forum shops lure underserved market

Many of the stores at The Forum and Forum Centre in Fort Myers are officially open and developers say shopping options are better than ever for area residents.

The Forum, a retail shopping complex that was once a slow-growing development, is now a retail destination.

"Our solid tenant lineup delivers several of the best retailers to one of the most underserved markets in the region," said David Rattner, vice president of development for North American Properties.

North American is the developer of The Forum retail complex that recently opened to include a Target, Best Buy, Books-A-Million, Staples and PETCO. Bed Bath & Beyond is expected to open in August.

The Forum, just east of Interstate 75, will serve more than 700 single-family homes and townhouses adjacent to the retailers.

"All the people that lived along the interstate system who used to go to congested areas can now shop easily," said Bob Evans, a partner with Evans & Wagner Commercial Group who developed the Forum Centre. "This will reach a niche in the market that needed to be addressed a long time ago."

Area residents are getting more than just big-box retailers though. Food options will get better with the addition of Bajio Mexican Grill, Subway and Five Guys Burgers and Fries, which will open in the coming months.

"Despite the economic slowdown, there is still strong demand for retail and dining alternatives close to home ..." Rattner said.

The development will also include a 27,000-square-foot YMCA to serve the growth in the area.

"The demographics in that area show that the growth will slow down a little due to the economy so it's a good time for us to get out there and offer services," said Jim Sanger, Lee county YMCA chief executive, about the facility that will include a fitness area, pool and an indoor/outdoor gym.. "Everything is on schedule and we are at about 70 percent with the drawings."

Several spaces are still available for lease at The Forum and Forum Centre.

"Our primary trade area boasts a strong population base and high incomes," Rattner said. "Over 100,000 shoppers with disposable income reside within three miles of The Forum, and the average annual household income in the primary trade area, the southeast quadrant east of I-75, exceeds $100,000. These numbers are ideal for retail, restaurant and entertainment."