
Dipidy Dawg Gourmet Dog Bakery makes treats in sizes, flavors and designs to fit any pet owner’s needs. The bakery’s signature dog treat is the Dipidy Dawg face.
The week of Thanksgiving will have dogs salivating when the Dipidy Dawg Gourmet Dog Bakery opens at Coconut Point in Estero.
The bakery, which is currently housed in south Fort Myers, will be relocating to a 1,000-square-foot space behind Blue Water Bistro.
Bakery owners Valherie Royce and Ginger Rudnick are hoping to offer customers and their pets a healthy alternative to treats from commercial pet stores.
“People are treating their dogs more like kids now and we make the kind of things that fill that niche,” Rudnick said.
The bakery has been offering its products online for two years and ships to customers across the country. The products are made from organic extracts and the finest ingredients.
“We offer a pet treat not filled with chemicals and colors and things we wouldn’t eat ourselves,” said Royce, who has been a pet owner since she was a child.
She got the idea to open a bakery after Saxxon, her cocker spaniel, got sick and she had to prepare food for him at home.
“A lot of people have animals with skin allergies and it’s 9 out of 10 because of chemicals and poisons in meals,” said Royce, who met Rudnick 12 years ago and learned that they both had pets that had special dietary needs.
“We use human-grade ingredients and the pets ... nutrition is important and will extend the life of your pet.”
The mall location will give them a whole new clientele base, Royce said.
“We will have samples of our treats and the retail location will have everything in one place,” said Rudnick of the business that will expand to include a clothing boutique and luxury items as well. “We wanted to do something we love. We love baking and pets.”
The passion the owners have for dogs is apparent in the mascot they created to sell the product.
“We had him in our mind but it took a while to put that on paper,” said Royce about the Dipidy Dawg character that dawns every product and dances on the Web site.
“We put him on the packaging and we made sure it was all biodegradable and not going to harm our (animal) customers.”
Even the packing peanuts that are shipped with the treats are harmless to pets and smaller children.
“More and more people do care about what goes in the food and a lot more things are going organic,” Rudnick said. “Coconut Point is pet-friendly and it’s a good place for the customers that we want to attract.”