

Coconut Point in Estero is the new kid on the retail block in south Lee County, but business owners at the Promenade at Bonita Bay aren’t worried.
They figure a huge mall in Estero will draw crowds but won’t be a big enough threat to bully them out of business.
“The curiosity factor always attracts people to a big mall like that but hopefully we won’t feel much of a squeeze,” said Danielle Weiner, the owner of the Promenade Ben & Jerry’s since 1999.
Some impact could be felt this month as more stores open for the holiday season, but shop owners say the Promenade offers quality instead of quantity.
“Coconut Point is a wonderful mall for the masses but when people really want personal attention and to be taken care of we will do a better job,” said Michelle Buonocore, who has been the owner of The Paper Merchant at the Promenade for seven years.
“I’m in the business of service, and personal attention is something I’m very fussy about.”
Buonocore has a reason to be fussy. She owns two other stores in Naples and knows that her customers come back for good service.
And, that’s just a unique experience that a gigantic mall like Coconut Point can’t offer, she said.
“All the stores at the Promenade are on the whole, individually-owned smaller stores. We give people good service and have a reputation for it,” Buonocore said.
Unlike Coconut Point, the Promenade in Bonita Springs on U.S. 41 offers clothes boutiques, art galleries and stores that specialize and customize gifts.
“I don’t think that it will have a big effect although there will probably be a lot of interest,” said store manager Diane Shaw of Jamie’s, a contemporary clothes store for ages 40 to 85.
Jamie’s sister store JCC, also at the Promenade, offers high quality fashion but Shaw insists that Coconut Point won’t be suitable for those with little time.
“I think people will come back here because I’m certain that it’s enjoyable to go through racks but sometimes people don’t have time for that,” Shaw said referring to large stores like Dilliard’s and Ross Dress for Less, which are at Coconut Point.
These larger stores also don’t offer personal service such as coordinating outfits and talking to people about their personal style in the way that Jamie’s does, said Shaw.
“We have time for customers and that will keep bringing them back,” Shaw said.
Kelly Chasnov, the owner of Eyetopian Optical at the Promenade, feels that Coconut Point will be good for business owners at the Promenade.
“It won’t bother us. If anything, it will bring more peoplte to the area so it benefits us. They are huge but in the end, it will be good for us,” said Chasnov, whose store offers luxury eye wear and custom frames.
“This is going to put Bonita Springs on the map as a place to shop. I don’t view it as a threat by any means.”
The Mole Hole’s Holly Oakes agrees that the differences between corporate stores and private ones are too great for the Promenade to see a change.
“Any retailer will be concerned to a certain point but we have loyal customers here and they know that we are individually owned and more personal,” Oakes said.
Weiner sees the positives, too, and understands that Coconut Point is big business but not big enough.
“The new kid on the block always gets business at first but we will all be okay,” she said.