Spiro & Associates, a south Fort Myers public relations and advertising company, recently invited the Cape Coral Junior Leadership program to spend a day in the world of advertising and public relations.
The associates, led by owner Chris Spiro, talked to 28 students about their jobs and gave them a behind-the-scenes look at their operations.
"They are like little sponges, they soak up everything we talk about and are so attentive and just looking for information," said an excited Spiro about the chance to give to a group that he was once a part of. "I jumped on the opportunity to spend time with them because they are bright kids and the program is great."
The Junior Leadership program is facilitated by the Cape Coral Chamber of Commerce, which selects students based on an application that includes an essay about leadership.
"The program is for kids who have not had the opportunity to be an emerging leader or those wanting to develop their skills," said Diane Allen, the chairperson of the group and member of the chamber for six years. "It's an exclusive process and we have them write an essay and we pick the top-notch group from all the schools in our school system."
The students participate in the eight-week program by attending different sessions about Cape Coral city government, lunch with the local business community and career development day.
Ileana Sanchez, 16, is part of the 2008 junior leadership program and was amazed by the day she spent at Spiro & Associates.
Sanchez and her peers learned about advertising by creating an ad and designing a logo for their 2008 class.
"We did advertising and learned about that field ... I learned that there are different ways and models that you can use to create a logo or ad," said Sanchez, who is a junior at Mariner High.
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