The Bad Ass Coffee of Hawaii is decorated with an Island feel and customers like Laura Parra, of Estero, frequent the shop to order coffee from Brian Gunnere, 22, of Estero. Parra visits Bad Ass for the caffeine and atmosphere.Coffee drinkers are no longer satisfied with a simple cup o' joe.
They want it foamed, whipped, sweetened, frappuchinoed and sometimes iced.
Caffeine connoisseurs in Bonita Springs, Estero and south Fort Myers have mature taste buds and the search for that perfect cup of coffee has sent them flocking to independent shops cropping up all over town.
The Cgrape Cafe is the latest shop opening in Bonita Springs for locals looking for a relaxing and customized cup.
"Our place will be designer and a place where people can come and relax," said Mai Nguyen, who is opening the coffee and wine bar with her fiance Drew Harkness by the end of the year. "We don't have to abide by a corporate standard so we can be flexible with our guests."
Flexibility and affordability is the staple of independent coffee shops looking to compete with Starbucks.
"Some people can't afford expensive coffee every week at Starbucks," said Nguyen whose coffee will range from $2.25 to $2.95 a cup once the store opens west of U.S. 41 on Bonita Beach Road. "If our guests come up with their own drink, we will make it for them."
Attention to detail and service is what Nguyen hopes will bring customers to her door and not to the Starbucks down the street.
"I didn't see that we had anything in Bonita that we call a comfortable atmosphere and place for the locals to come out," said Nguyen, who will design the shop with influences from her Asian background.
Nguyen knows the Starbucks company because while working for a hotel, she oversaw the opening of two licensed Starbucks stores.
That's why the Cgrape, which comes from sea grape, has to offer more.
"We want to capture all the taste buds and needs all in one place," Nguyen said. "The couple who will want coffee and wine can get it all here."
Starbucks has been filling the needs of customers since 1971 and in comparison to small stores, the franchise boasts 6,566 company-operated stores and 3,729 licensed stores in the United States, according to their Web site.
But having a store in every corner isn't keeping small shops from filling in the coffee market.
"The people that come here and like coffee but want something different and that's what we are," said Tom Harper, the manager of the Bad Ass Coffee of Hawaii in Estero. The shop serves 100 percent Kona Coffee. "Our coffee is totally different than Starbucks ... from taste and flavor to having low acid and no after taste."
Bad Ass Coffee, which opened on Corkscrew last year, has a shop in Naples and continues to grow.
"We are in the Aloha lifestyle and it's just mellow and we play Island music and people like that," said Harper, about the store that is decorated with tiki's and island art.
Nick Firrincieli, part-owner of the Bear Rock Cafe in south Fort Myers, credits a cozy atmosphere and an ample menu for his success.
"Although we offer great coffees ... we are more than a coffee shop. We have TVs, a fireplace
and free Wi-Fi," said Firrincieli about the cafe that also offers a full menu including soups, sandwiches and dinners. "We dwell on customer service and value is a big thing too, especially with this economy, our prices are a bit more competitive than (Starbucks) is."
The Grind Coffee House and Roaster in south Fort Myers makes it a point to offer something different but is glad Starbucks exists.
"I'm glad Starbucks is around. They raised the bar and exposed people to coffee and we probably wouldn't be in business if it wasn't for them," said Owner Brian Dooley, 37. "The Grind is about getting the best green bean, roasting it here and serving it quick."
Dooley believes Starbucks success has made people understand why his freshly roasted coffee is better.
"They made it popular and we use a coffee roaster and that's the best way to get the highest quality cup of coffee," Dooley said admitting that he has a similar product to Starbucks but his customers are more about flavors. "We offer 25 to 30 different countries of coffee here. Our target market is more of someone that wants to taste the individual characteristics of the region."
Customers appreciate the care that shops like The Grind and Bad Ass coffee offer.
"I come for the caffeine. It's nice to have a coffee place that does specialty coffees," said Laura Parra, of Estero, while ordering a few cups for her coworkers. "This is perfect for us. The coffee is good and it's not Starbucks."