Linda Dupre reads a Mother's Day card at Kimberly's Hallmark in the Bonita Bay Plaza. She was picking out a card to send to her mother and one for her daughter.
Signs advertising Mother's Day sales are popping up on storefronts across Bonita Springs and Estero and customers are lining up fast.
"I got calls for cards before Valentine's!" said Shirley Pflieger, a store employee at Kimberly's Hallmark at the Bonita Bay Plaza in Bonita Springs.
She began advertising the big day just two weeks ago and like many local businesses she expects the day to be a busy one.
"It's one of our biggest holidays," said Pflieger, whose store is offering special promotions for Mother's Day. "People have been coming in every day buying gifts and cards."
Linda Dupre, 55, is one of those people. She normally starts shopping for her mom a month in advance.
"This is my favorite Hallmark," said Dupre, who lives in Naples but drives up because she feels her mom is worth it.
This Mother's Day her Mom, who lives out of state, has cancer and Dupre might surprise her with a visit.
"It's nice to buy her something and spend time together," she said while browsing the card shop and looking at smaller items.
Local businesses like Hallmark are feeling the effect in a big way because mothers hold a special place in everyone's hearts.
"I'm sure we will be full. There is a
lot of ladies already making reservations," said Carlos Gould, the manager at Bice Grand Cafe at Coconut Point in Estero. "It's a special day for many people."
Roy's at the Promenade at Bonita Bay is also offering a Mother's Day brunch with a two-course meal and dessert that is sure to please.
"I think (people) like to take their mothers out not only because they are special but because they understand it," said Kathy Manett, Roy's sales manager, adding that once children become parents they better understand the significance of the day. "They want to make it special and also share the grandkids with their mothers too."
Making that day extra special is a priority for many looking for a unique way to spend the day with their mothers.
The Hyatt Regency Coconut Point Golf & Spa Resort is offering a Mother's Day brunch fit for any queen.
"We do this brunch every year and we have a special menu our chef cooks up," said Kelly Olsen, the Hyatt's director of public relations. "The food is special and it's a great thing to do for Mom."
The Hyatt Regency offers 454 guest rooms and suites, championship golf, and an Asian-inspired spa and salon. These amenities give people more gift options, says Olsen.
"The brunch draws people in and they can bring mom to brunch and get her a gift certificate for the spa ... all right here."
But Olsen cautions that the brunch and spa spaces are limited.
"Our reservations fill up fast as I'm sure most things do ...," Olsen said, adding that the hotel is already taking reservations. "... but it's a nice thing on that special day."
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